Martech Consulting - Technology Should Enable Success, Not Be a Barrier to It | Conduit Innovation

Organizational Change
MarTech Consulting

Our MarTech consulting approach makes it easy for technology decisions to shape past, current and future needs of the business.

Ready to begin?

Our MarTech consulting service is designed to take the worry out of building, evolving or integrating your MarTech stack.

We focus on the “why” before the “what”:

  • People: New technology must be adopted by your people in order to succeed. We help increase adoption by understanding user behavior and planning for the worst-case scenario.
  • Process: Platforms are worthless if they don’t automate and integrate processes that align with realistic, overarching business objectives. We validate your objectives with a 360-degree analysis of your market, customers, and competitive landscape, and refine your workflows to ensure success.
  • Data: There is such a thing as too much data. We enable you to quickly gain the insights most important to your business by mapping key data outputs to a prioritized list of your objectives.
  • Platforms: Before a single technology decision is made, we ensure that everyone is aligned to a holistic customer acquisition and retention plan to drive feature requirements and consensus.   

A 5-Step Process to Making the Right Technology Decisions:

Step 1: Business Requirements Discovery

We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.

Step 2: Technology Stack Assessment

We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.

Step 3: Gap Analysis

We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.

Step 4: Your New Martech Stack Blueprint

We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.

Step 5: Alignment and Next Steps

We identify all the places where relevant and useful data is locked within silos throughout your organization and bring our customer-centric approach to a deep-dive analysis of all of your historical sales and marketing data performance.

Ready to begin?

//